स्टारबक्स इतना महंगा क्यों है?

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स्टारबक्स सबसे बड़ी कॉफीहाउस कंपनी है. इसके 84 देशों में 34 हज़ार स्टोर है.फॉर्च्यून की टॉप 500 की लिस्ट में स्टारबक्स 120 वें स्थान पर है.

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तीन दोस्त जैरी बाल्डविन, ज़ेव सीगल, गॉर्डन बोकर ने मिलकर 31 मार्च 1971 को अमेरिका में स्टारबक्स की शुरुआत की.

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शुरुआत के दिनों में रोस्टेड कॉफ़ी बीन, चाय और कुछ स्पाइसेस चीज़े मिला करती थी. स्टारबक्स नाम नावेल मोबि-डिक से लिया गया है.

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1971 में हॉवर्ड शुल्ज़ ने स्टारबक्स को खरीद लिया. और पहला कॉफ़ी स्टोर सीएटल में खोला.

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भारत में पहला स्टारबक्स 2012 में मुंबई में खुला. अब तक भारत में 252 स्टारबक्स स्टोर है. देश में टाटा ग्रुप ने स्टारबक्स के साथ 50-50% की हिस्सेदारी में है.

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स्टारबक्स की कॉफी रोबस्टा और अरेबिका बीन से बनती है जिसकी खेती अफ्रीका, अमेरिका और एशिया मे की जाती है. और यह काफी महंगी होती है.

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स्टारबक्स के लोगो में आधी औरत और आधा पक्षी है. 1971 से 1987 तक लोगो का कलर ब्राउन था बाद में हरा हो गया. 1992 और 2011 में कलर तो वही था लेकिन डिजाईन में बदलाव किया गया.

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स्टारबक्स के बारे में अधिक जानकारी के लिए नीचे लिंक पर क्लिक करे.

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